ON will sponsor Uppspretta Suðurlands

ON Power has signed an agreement to become a formal sponsor of Uppspretta Suðurlands, a festival of growth and value creation.

Uppspretta combines a conference, exhibition space, and networking where entrepreneurs, companies, investors, municipalities, and the general public come together. Behind the festival are the Association of Municipalities in South Iceland (SASS), the South Iceland University Centre, and the South Iceland Marketing Office, with the goal of strengthening innovation and value creation in South Iceland.

Shared vision of sustainability and value creation

ON Power operates the Hellisheiði Power Plant and Nesjavellir Power Plant in South Iceland and has for years emphasized innovation and the multi-purpose utilization of resources. In the ON Geothermal Park at Hellisheiði, the products of the Hellisheiði Power Plant are utilized for diverse activities, and the development and establishment of the Glóð innovation center is currently underway. Once the center becomes operational, it will offer start-ups and entrepreneurs a new platform to take their first steps and utilize the flows of the circular economy.

Ingunn Gunnarsdóttir, innovation leader at ON, says the collaboration aligns well with the company's focus and that innovation plays a major role in the operations of both parties.

"We welcome this ambitious initiative by SASS and its partners and are excited to support Uppspretta. The festival aligns well with ON's emphasis on sustainable value creation, innovation, and a vibrant economy. As an employer in the region, we want to both promote innovation in our own operations and support the ideas and solutions of others, including in the Geothermal Park and Glóð, the planned innovation center at Hellisheiði."

Unity in economic development

At SASS, great emphasis is placed on bringing together strong actors in the region to promote progress in the local economy. Lína Björg Tryggvadóttir, project manager at SASS, welcomes the agreement and says it highlights the importance of the festival. 

"It is extremely important for us, the organizers of this festival, to have a strong and leading partner like ON Power join this major project. Uppspretta is intended as a driving force for the entire South Iceland, and ON's support demonstrates in practice the strength and solidarity within the region's business community when it comes to fostering innovation locally."

Conference, exhibition area, and networking

Uppspretta will be held for the first time in November and is intended to be a platform for ideas, collaboration, and new opportunities in South Iceland. The festival will be a diverse two-day event where entrepreneurs, investors, South Icelandic companies, and the general public come together in the Horseday Hall.

The program and further information about the event can be found on the Uppspretta website.